Web Muesli

here: http://blog.minethatdata.com/2010/10/gliebers-dresses-logo-fiasco.html

So let me get this straight. About 600 folks, folks that we don’t even know are our customers, and if they are our customers, aren’t necessarily even valuable customers, decide to toss a guano storm at us because we changed our logo, 600 out of about 220,000 customers who purchased in the past year, 0.3% of the customer file if we assume that all 600 are current customers, and we’re having a meeting right now discussing how important it is that we appease 0.3% of our customer file because they don’t like our logo? Is that right? We are sitting here discussing the opportunity to appease 0.3% of our customer file, because 0.3% of our customer file doesn’t like our logo? I mean, does this mean that 99.7% of our customer base likes our logo or is neutral to our logo? My goodness, have we all lost our minds?”